Carlypso: PHEVs To Reach 1 Percent Market Share In Q1 2015

By Cameron Aubernon

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By the end of Q1 2015, PHEVs are expected to take 1 percent of the overall U.S. domestic market despite fuel prices continuing their downward spiral.

Online used-car resell agent Carlypso reports that while just over 50 percent of U.S. new-car sales are focused on light-duty pickups, falling fuel prices haven’t done much to boost sales during the January 2013 – December 2014 period from whence the report collected its data, based on a sample of 16.3 million units.

The report also looked at over 28 million car sales in the same period, finding that PHEVs and EVs like the Nissan Leaf, Chevrolet Volt and BMW i3 made up 217,217 — or 0.86 percent — of said sales. In December 2014 alone, the Leaf, Volt, i3 and Tesla Model S collectively made up over 70 percent of U.S. PHEV/EV sales, despite the average price at the pump hitting $2.43/gallon that month; the current average is $2.05/gallon, down $1.23 from a year ago.

Carlypso co-founder Nicholas Hinrichsen says the findings show that consumers aren’t changing their behavior with the pump, opting to buy whatever they want as far as features and branding are concerned. He added that a vehicle’s value and demand isn’t going …read more